" Words" a devalued currency

The concept of words as a weapon of war appeals to our finest ideals of freedom. They are not costly, enduring when written down and have in the past made a difference. However I should like to pose a question: does modern media devalue the concept? Perhaps the ease of publishing and being heard makes us less likely to be heard. It seems no matter what the severity of revelation, peerages for loans or lying about weapons of mass destruction, consequences are minimal. Amongst the media hype does anyone really listen to the words and weigh their true implication on our society and lives? I think not!